Marlot van der Wal joins Cyclomedia Technology as Chief People Officer
Cyclomedia appoints experienced integration and people leader to support its next phase of growth
Zaltbommel, Netherlands, 14 September 2026 — Cyclomedia Technology today appointed Marlot van der Wal as its first Chief PeopleOfficer, effective immediately. The new role, created at executive leadership level, reflects Cyclomedia's commitment to building a world-class global organization as it enters its next phase of growth.
In her new role, Marlot will lead the build-out of Cyclomedia's global People function, with a specific focus on growth, transformation, and scaling across global teams. She will join the executive leadership team and report directly to CEO Sean Fernback.
Marlot brings broad experience from technology-driven and customer-centric businesses. Most recently, she served as Chief People Officer at Freenow, now part of Lyft. Prior to that, she held senior People roles at Booking.com, including Global People Director at FareHarbor following its acquisition by Booking.com. Earlier in her career, she worked in HR roles at UPC Nederland.
"Establishing a global CPO role is a clear statement of intent for Cyclomedia," said Sean Fernback, CEO. "As we continue to scale globally and execute on our ambitions, building the right capabilities, empowering our people, and creating an organization that enables our strategy will be critical to our success. Marlot brings exactly the expertise we need. She combines strong business partnership with a passion for building teams, cultures, and People practices that enable organizations to perform at their best. I am delighted to welcome her to the leadership team."
Marlot van der Wal commented:
“I'm excited to join Cyclomedia and be part of its next chapter. I'm looking forward to learning more about what makes this business and culture unique, while bringing my experience from technology and customer-centric businesses to help shape our journey ahead. I believe the best way to create impact is by building on what already works well, while continuously raising the bar for what comes next.”
Cyclomedia remains committed to transforming the physical world into precise, actionable digital insights – supporting smarter, data-driven decision-making across a broad range of industries.
About Cyclomedia
Cyclomedia is a leader in the rapidly developing Digital Twin ecosystem and is driving adoption in this emerging global industry with its highly accurate and rich 360° imagery and applications. The company aims to accelerate its innovation and market expansion by expanding the use of real-world digital representation. With a focus on scalable technology and customer-centric solutions, the company will continue to support Smart City initiatives, digital infrastructure development, and advanced spatial planning for governments and private enterprises.
